Boxgreen
Overview
Pendulum Design was engaged to assist with a new brand experience, refining Boxgreen's identity to achieve a visual balance and consistency in their communications. Our objectives involved positioning Boxgreen as a ‘grown’ company in the snack market without loosing their personality, story and values. In addition to the core audience, healthy & responsible snackers, we also increased emphasis on corporate customers. The brand development was then applied to a variety of packaging and marketing materials.
Scope
Brand identity revamp
Brand development
Logo design
Stationery design
Packaging design
Photography art direction & editing
E-commerce website design
Development & CMS creation
New photography, art directed by Pendulum Design, highlights the new packaging, aimed at retail, gifting and corporate markets. The images are intended to communicate Boxgreen's new designed brand elements, such as the logo, colour palette and patterns ... that and to show Boxgreen's fun and playful personality!
Using a custom theme, Pendulum Design designed and developed the new responsive e-commerce website utilises the Shopify platform. The website was designed to showcase Boxgreen's 'SNACK GOOD DO GOOD' commitment, as well as reinforce the new illustration style and graphical treatments (which permeate across the brands communications). The intuitive navigation make it easy and swift for customers to navigate. Each page has been designed from the ground up, from wire-framing through to design & development.
Other cool brand touch points for Boxgreen!
