BZU BZU
Overview
BZU BZU is a family care brand that supports happy, healthy newborns and children through every step of their growth.
A collaboration alongside Manic Design & Practice Theory, Pendulum Design was engaged to assist in a new brand development, naming & website creation (including CMS creation).
The early project involved a research trip to Vietnam, a combination of 1-2-1 interviews and store visits, conducted in both Hanoi & Ho Chi Minh City. This culminated in a series of workshops where core learnings were extrapolated and shared.
Scope
Website design, development & CMS creation
Consumer market research
Brand development & naming
in collaboration with
Manic Design and Practice Theory
Workshopping
in action
Led by Practice Theory, Pendulum participated in a two-day workshop with our Client. This happened early in the project, before any designs were created. We shared insights from a Vietnam research trip, plus discussed possible design strategies. With this time, we could identify BZU BZU's SMP (single minded proposition) and various brand values that would echo across all their product and service offerings.
