Club 5 at PARKROYAL on Beach Road
Overview
A venue for over 30 years, Club 5 is synonymous with dance & being a place where patrons can unwind. In conjunction with an interior redesign, undertaken by the hotel, Pendulum Design assisted with a brand identity update for Club 5.
Keeping true to its heritage, Club 5 was positioned as a modern destination bar, while keeping its founding characteristics in place (a social space for dance, drinks and music). Club 5's name was kept, Pendulum Design developed a new logo and visual system for the brand. This was propagated across the venues deliverables and touch-points. Of note, the menu sports custom illustrations, to support the thematic drinks program.
Client
PARKROYAL on Beach Road
Scope
Brand identity revamp
Brand development
Logo design
Menu design
Stationery design
In collaboration with
Manic Design
Photography
Art direction
In collaboration with
Bed Images
To support a thematic drinks program, cocktails inspired by adjacent historical neighbourhoods, Pendulum Design created a set of custom illustrations depicting the inspiration behind those cocktails.
Upon completion of the new brand, Pendulum Design assisted with art direction for an interior lifestyle shoot for Club 5. The tone was intended to communicate exclusivity and occasion.
Behind the scenes
