Ginger at PARKROYAL on Beach Road
Overview
Celebrating all things Singaporean, Ginger's new brand foundation derives from Singapore's native ginger plant, both a beautiful flower and flavourful ingredient. Emulating qualities found in ginger, the new logo and graphical elements feature fibrous textures and an earthy colour palette. The script font used is fluid and loose, better-promoting Ginger as a relaxed all-day dining option. Intrinsically Singaporean, Ginger represents an approachable opportunity for the uninitiated to experience Singaporean cuisine.
Client
PARKROYAL on Beach Road
Scope
Brand identity revamp
Brand development
Logo design
Menu Design
Stationery design
In collaboration with Manic Design
Celebrating the opening of Ginger, Pendulum Design created a complementary set of postcards for the guests to takeaway. Each postcard highlighted one of Ginger's Singaporean signature dishes, each with its own custom-drawn illustration.
To increase awareness of the new restaurant, plus empower marketing teams with the flexibility they need, two posters were created.
