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PP (WIP)
PP (WIP)
Founded in 2019, based in Singapore, we specialise in crafting comprehensive brand strategies and creating distinctive identities that resonate and endure.

We believe a well-defined brand is the foundation of business success. Whether you’re a startup launching a fresh vision or an established brand seeking reinvention, we guide you in defining your identity, positioning effectively, and crafting compelling narratives that connect with your audience.
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From hospitality and F&B to fintech, lifestyle, and corporate sectors, our process ensures your brand stays relevant, recognisable, and adaptable—honouring your roots while evolving for the future.

We are Pendulum

5+
(Years)
In developing experiences
65
(Projects)
Brand journeys and counting
10
(Locations)
Work across around the world
Singapore
Republic of Korea
Australia
Germany
Indonesia
Malaysia
Sri Lanka
Hong Kong
Macau
United States
15
(Industries)
With a tailored design process
Bridging perspectives, shaping identities, and driving global impact.

Our vision

We build brands that connect through culture, strategy, and design— our process is rooted in:

our approach

(01)
Defining Your Brand’s Essence
Before design begins, we start by uncovering what makes your brand unique—its core values, position, and personality. Through research and collaboration, we shape a strategic foundation that ensures every design decision is purposeful.
(02)
Merging Strategy with Design
We bridge business strategy with creative execution, ensuring that your brand stands out visually and reinforces your business goals along with customer relationships.
(03)
Crafting Meaningful Experiences
Your brand doesn’t exist in isolation—it lives in how people interact with it. Whether through packaging, digital platforms, or physical spaces, we design experiences that are immersive, seamless, and culturally relevant.
(04)
Cultivating Growth
The best brands evolve. As markets change and businesses expand, we keep your brand agile, relevant, and authentic—growing with you while embracing transformation and inspiring innovation.

Featured Clients

We’ve had the privilege of working with renowned global brands and dynamic startups across various industries.
food & Drink
Lifestyle & Beauty
Active Anonymous
Bzu Bzu
Nom
Serich
Waico Skin
hospitality
Grand Hyatt Hotels
InterContinental Hotels & Resorts
Mandarin Oriental Hotels
Marriott Hotels
Orchid Hotel
PARKROYAL Hotels & Resorts
St Regis Hotels
healthcare & pharmaceutical
manufacturing
CF Link
Jonite
Rico Engineering Works
RyPax
SPHERE The Living Space
finance & consultancy
Fraxtor Capital
Fraxtor Group
Vita Law
technology
NetLink Trust
Veecle

Our key members & partners

Branding is a craft, and the right minds make all the difference. Our team brings together diverse expertise to shape innovative, culture-conscious brand solutions.

Beyond our core team, we collaborate with a network of creatives, copywriters, and developers to bring each brand’s vision to life.
Suyeon Lee
Founder &
Creative Director
Kimberlyn Soh
Senior Designer
Dany Rafiqan
Designer
Team Image
A spatial design practice known for upscale commercial and hospitality interior concepts.
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Team Image
An award-winning creative agency specialising in websites, online campaigns, and branding.
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Is Pendulum Right for You?

Let’s Design Your Brand’s Next Defining Moment.
A brand’s journey is never still. We help you move forward with clarity and purpose — shaping a strategic, culturally relevant identity that lasts.

Whether you’re launching, scaling, or redefining your brand, we create identities that connect, perform, and endure.


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Do you have any questions?
Let’s Chat
©2019 – 2025 Pendulum Design