Deliverable
Brand Identity Development
Packaging Design
Web Design
Photography Art Direction
Pendulum Design was engaged to assist with a new brand experience, refining Boxgreen's identity to achieve a visual balance and consistency in its communications. Our objectives involved positioning Boxgreen as a ‘grown’ company in the snack market without losing its personality, story and values.
In addition to the core audience, healthy & responsible snackers, we also increased emphasis on corporate customers. The brand development wasthen applied to a variety of packaging and marketing materials.