Deliverable
Brand Development & Naming
Web Design & Development
Consumer Market Research
BZU BZU is a family care brand that supports happy, healthy newborns and children through every step of their growth. A collaboration alongside Manic Design & Practice Theory, Pendulum Design was engaged to assist in a new brand development, naming & website creation (including CMS creation).
The early project involved a research trip to Vietnam, a combination of 1-2-1 interviews and store visits, conducted in both Hanoi & Ho Chi Minh City. This culminated in a series of workshops where core learnings were extrapolated and shared.
