Ginger at PARKROYAL on Beach Road

Ginger's new brand foundation derives from Singapore's native ginger plant, both a beautiful flower and flavourful ingredient. Emulating qualities found in ginger, the new logo and graphical elements feature fibrous textures and an earthy colour palette. The script font used is fluid and loose, better-promoting Ginger as a relaxed all-day dining option. Intrinsically Singaporean, Ginger represents an approachable opportunity for the uninitiated to experience Singaporean cuisine.

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