The Lobby Lounge at InterContinental Singapore

2023
Client
InterContinental Singapore
Service
Brand Identity
Print Design
Digital Design
Industry
Hospitality
Restaurant & Bar
Preserving and staying true to the heritage at the heart. Step into a world where heritage is artfully intertwined with modern tastes and where we proudly celebrate the rich tapestry of Bras Basah Bugis.
Deliverable
Visual Identity & Logo Design
Asset Creation – Illustrations
Menu & Stationery Design
Digital Applications

We collaborated with InterContinental Singapore to revamp the Lobby Lounge, crafting a refined visual identity inspired by the property’s heritage and culinary excellence. Built upon four distinctive culinary pillars, our comprehensive rebranding included the creation of a new logo, elegant menu designs, cohesive signage, and thoughtful brand touchpoints.

Our approach successfully merged contemporary sophistication with deep-rooted tradition, enhancing the guest experience and solidifying the Lobby Lounge’s status as a luxurious gathering space for extraordinary moments.

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