Pendulum Design – Veecle, All Cars, One Software

2022

Client

Veecle

Service

Brand Identity

Naming

Print Design

Digital Design

Website

Industry

Technology

Crafting a unified visual identity for Veecle’s automotive software revolution, positioning them as an industry disruptor bridging technology and transport.

Deliverable

Visual Identity

Naming & Logo Design

Stationery Design

Website Design & Digital Application

As a startup revolutionizing automotive software, Veecle needed a strong visual identity to establish credibility and attract investors. We developed a modern, cohesive brand identity that reflects their mission of bridging technology and transport through a unified software platform.

Our work ensured that Veecle’s branding not only communicated innovation and reliability but also positioned them as a forward-thinking leader in the industry. The resulting identity and brand materials provide Veecle with the tools to confidently engage investors, partners, and the market as they drive the future of automotive software.

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A startup’s brand is never static—it evolves, adapts, and grows with every interaction. At Pendulum, we designed Veecle’s identity to be dynamic and future-ready, ensuring that every touchpoint—from digital interfaces to physical experiences—drives momentum.

We build momentum

We equip Veecle with a scalable, strategic design system that continuously pushes the brand forward. Whether it’s the first impression or an ongoing engagement, every visual and verbal element reinforces Veecle’s ambition, innovation, and agility in the mobility space.

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