Club 5 at PARKROYAL on Beach Road

We collaborated on the brand refresh for Club 5, an iconic venue renowned for dance and relaxation for over 30 years. Complementing an interior redesign by the hotel, our scope included creating a new logo and comprehensive visual identity system.

Respecting the club’s rich history, we positioned Club 5 as a contemporary destination bar that retains its beloved characteristics—dance, music, and social enjoyment. Notably, custom illustrations were developed for the menu, enhancing the storytelling and thematic experience of Club 5’s distinctive drinks program.

‍